The New Ayten Gasson Collection at La Magia

Ayten Gasson’s Gorgeous New Styles for 2009

We loved Ayten Gasson’s lingerie as soon as we clapped eyes on it, only a few years ago at Harrogate; we adored the daintiness, the delicate lace and beautiful silk – this was serious trousseau lingerie – made in England and using British-sourced materials.

Maintaining the quality and daintiness of her designs, and insisting all designs continue to be hand-made using lace and silk sourced in Britain, Ayten has now unveiled her latest collection. What struck us immediately was the size of this collection and the new styles within it. We’re pleased to see Ayten’s ‘signature’ teddies and bralettes have remained, and delighted to see the introduction of the Elizabeth Underwired bra £59 (which goes up to a D cup), the Grace Soft Bra £49 (above far left) and the beautiful Grace Longline Bra £64 (above centre and far right).

Ayten’s bras may not go above a D cup in this Collection, but why not check out Miss G’s decadent Kimono £69 – perfect for ladies who would struggle to get into a D cup bra, but love the look of Ayten Gasson’s lingerie.

La Magia Have Got It!

To make sure you secure your fave piece from Ayten’s new collection visit the brilliant Online Boutique,La Magia, where you’ll find the glamorously cute Emily Bloomers £72 with matching Babydoll £69, along with the rest of the collection.

And if you go to La Magia right now, you can still benefit from their Winter Sale – and as always you can enjoy free delivery anywhere in the world!