Lingerie News: New! New! New!

There are a ton of sneak peeks, new collections, and other treats going on – here’s what caught our eye:

Maggie Gyllenhaal for Agent Provocateur Photos

After their ridiculously successful campaign with Kate Moss, Agent Provocateur has moved on to an even saucier choice – the delectable Maggie Gyllenhaal, almost certainly chosen because of her saucy role in Secretary. Fashionising’s fantastic blog has all the photos, and we love the look behind the campaign – very sexy, very vintage, very AP. Who needs a supermodel anyway?

Sass & Bide for Lovable – Sneak Preview Launched!

Fashionistas are breathlessly awaiting the launch of Sass & Bide’s new lingerie collaboration with Lovable, their first foray into intimates after the Australian duo exploded onto the fashion scene with their famous jeans. There’s a holding page herewhere you can sign up for a launch alert The site has just launched with full-sized images, and you can check out some other photos at Sassy Bella and at the Tito Media gallery for the party (sadly, we don’t have a login for the bigger pics!) We’re thinking it looks like a younger Elle Machperson, but will reserve judgment until we see it ourselves.

Condessa launches new maternity collection, “Veronica”

New mothers looking for something a touch more fashionable should check out Condessa’s new line “Veronica”, a metallics range of nursing bras available up to an F-cup. We love that these nursing bras don’t look like nursing bras – they’re just pretty bras that happen to have a discreet clip on the shoulder strap! You can check out “Veronica” here.

New Mimi Holliday at Mio Destino

Mio Destino have just released their Mimi Holliday collection for Autumn, in shades ranging from peach to Coral and some sexier blacks. Of course, Damaris’s signature bow-back knickers are available in mini version at Mimi (as pictured above, £26 for knickers), and we love the sweet little look of this collection. Bras in the collection are about £39, and knickers around £26. Go check it out!

New Intimate Apparel Business Magazine

A new issue of Intimate Apparel Business it available online, publicly available for anyone wanting to see what’s happening in the lingerie industry. Check out pages 20-21 for a piece about Spring/Summer 08, where I’m quoted amongst many others in predicting trends for the next year.

New bargains

If you haven’t checked out our bargains page today, head over there for a 20% discount on a hot new store, up to 70% off, and a heads-up on a silly sale!

Phew! That was about 3 day’s worth of posts in one – we’re going back to our holiday, and will see you on Friday when we’ll be posting a lingerie review and a giveaway!