Knickers launches ‘Sponsored By,’ a new advertising option for lingerie brands

We’ve been hearing from a lot of lingerie brands that the current economic problems are starting to impact the bottom line, and that brands are having to work even harder to bring sales in. We also know ourselves that trying to reach more customers online is often a difficult thing to do – banner ads are expensive to maintain if you can’t do them yourself, Google ad costs can run away from you, and everything just seems to require a lot of up-front investment before you can see how well it’s working. That’s why we’re delighted to launch “Sponsored By”, a very quick way for lingerie brands to place targeted ads at Knickers.

Sponsor a page at Knickers

With Sponsored By, you can place a text ad on any individual Knickers article, which means you only spend your money on the articles that match your brand. A burlesque brand could sponsor our Nipple Tassels guide, a loungewear label could sponsor our latest Cozy Cutie pick, Environmentally-friendly labels could sponsor a feature about eco-lingerie. We have over three years of archives totaling over 1,800 articles to choose from, and each page is just $30/ month with discounts for longer periods.

To help you get the most bang for your buck, we’ve also published our Top 10 Knickers Articles on our advertising page, which lets you choose amongst our most-visited pages to place your ad. To find more articles, try visiting our Browse by Lingerie Personality page and browse the archive of the personalities that best suit your brand.

Sponsored By also allows you to place an ad on just our homepage, and also to run an ad across all of our articles and home page. To see all the available options, just visit any Knickers article and click the link under “Sponsored By” – from there you’ll be able to choose where you want to place the ad and what the ad should say. Be sure to read our Frequently Asked Questions about the new ads before you place an ad.

Advertise smaller and smarter

We’ve designed Sponsored By for the kinds of brands that we write about — small, directional, and with a clear style and understanding of their target market. We’re hoping that Sponsored By will give these brands the opportunity to spend less money on advertising and to spend it smarter. If you’d like some help to pick out articles for your brand, just get in touch and we’ll send you some tailored recommendations from our archive.

Try it out!

If you’re keen to try it out, just visit our Top 10 Knickers Articles or Lingerie Personalities archives to find the perfect article for your brand. Don’t forget to read the Frequently Asked Questions, and if you have any questions, please contact us!