Interview with CEO of Lingerie Americas

As we mentioned in our How to Become a Lingerie Designer series, New York is home to one of the major trade shows of the year, Lingerie Americas. As we couldn’t quite afford to pop over to New York for the weekend, our fellow blogger Julie from the Coutorture network kindly volunteered to do some interviews for us. The first is a fantastic interview with Patrice Argain, the CEO of Lingerie Americas, where he talks about this trade show and the changing lingerie industry.

Patrice mentions that the bar has been raised for lingerie designers — in the past the motto was “Comfort, Comfort, Comfort,” but now Comfort has been joined by “Seduction” and “Fashion” as key elements for lingerie.

Patrice also talks about the changing body shape of the industry, stating simply for larger-cup sizes, “the manufacturers have to follow the market.” “If you are plus-size, you need nice products! You need to be comfortable, and you expect a good product.”

A fantastic interview, thanks again to Julie from Coutorture for taking this for us!