Get La Perla’s look for a fraction of the price

Here’s a little secret: the world might wear Italian-label La Perla, but Italian women wear Intimissi. Intimissi is the lingerie shop on every Italian corner — it’s comparable to the US’s Victoria’s Secret and the UK’s La Senza, but maintains a fashionable, utterly Italian look that sets it apart. Pieces such as this daring negligee (pictured above), demi-and-sheer bra set, and summery teal bra set show Intimissi’s pedigree — the same sexy, fresh look as La Perla, but on a more affordable, every day scale.

While Intimissi has previously only been available in Italy, the world is starting to discover them, and both US and UK readers can now get their paws on these affordable lovelies. In the US, Victoria’s Secret has started stocking Intimissi in its larger stores around the country (we haven’t found a list yet, but will update as soon as we can!), and in the UK, you can find Intimissi at The Oracle in Reading. The secret will undoubtedly be out soon and more stockists will follow, so we’ll keep you updated!

Thanks to reader Qaisra for the tip!