Design Houses Turning to Men?

Men’s underwear is an interesting animal. There are dominant players in the design space, but many of these shops serve the male+male audience. You may find an average Joe wearing 2xist or Calvin Klein, but probably not much more. As reported previously, Aubade is releasing a male underwear line. It appears that other pillars of lingerie are entering the male market.

Elle MacPhereson Intimates has recently released a mens line. It follows the relatively safe Calvin Klein approach. You can find her designs at Zodee in Australia. Elle’s parent company has strong marketing power and I would suspect you will see this line at Figleaves within three months. Pick up the trunks for $21.32 or pick up briefs for $14.20.

La Perla has their own line for men going under the brand Grigioperla. You can find this at Bare Necessities. The “comfort line” is available for $37.00 and the silk boxers are $39.99.

Finally, Sloggi has turned their attention to the male market as well. You can find a broad selection online at Figleaves (use your coupon) . Pick up the trunk for £14.00 and the brief for £12.00.

Since the holidays are around the corner, leave a comment if you plan to pick up your man any designer lingerie.