Over the summer during one of the FreshPair sales I finally picked up a couple of Ginch Gonch knickers and I love, love, love them, so much so that when they had another sale I ordered the long johns for the fall!  These squarely placed me in the Cozy Cutie category with a side order of childish, yet, like Boyfriend nightshirts these are still quite sexy.   The 4-way stretch form fit cotton and the pillow tag (no itching or scratching there) are so soft, the wide elastic waistband doesn’t pinch or roll,  the Underroo inspired prints are really fun and the How To Wear instructions are hilarious.

These are not boyshorts, these are boy’s shorts, vent and all and there are limits as to where you can wear them; no white pants -unless you want people to stare at your bottom, no slinky dresses and probably not to the doctor’s office…my bad.   I plan to wear the longjohns as loungewear/sleepwear  but (if I’m really bold)  I could where them as leggings with an oversized sweater because they are that cute.

As mentioned I picked these up during Freshpair’s extra 40% off clearance sale ($8 briefs/$12 long johns, rrp. $28/$42).  FP still has a few briefs on sale for $13 but if you want a better deal (and they aren’t sold out) wait and either sign up for their newsletter, friend them on facebook or sign up for Knickers Bargains for the latest deals on lingerie worldwide.  (shown: I Love London brief $28 at Ginch Gonch).

Wednesday’s Buzz: Not All Lingerie Is The Same

I just received a Playboy Lingerie catalog in the mail from eFashion Solutions and I do not like it. I’m on this mailing list because eFashion Solution appear to think all lingerie is the same, it isn’t.  The problem is this catalog isn’t geared toward women (who the lingerie is for), its target appears to be men.   From the pleather costumes and the cheap “designer inspired” lingerie to the extremely cheesy videos, their target market is clear and, being a woman, I’m not it. My gripe is, that eFashion Solution’s previously held accounts, such as  Myla London USA, have disappeared and what is left is tacky, porn-style lingerie. Myla London sell designer lingerie and tasteful accessories for women and the people who love them; sadly Myla have left the U.S, leaving one less opportunity for American women to buy designer lingerie and accessories.  What’s worse is its replacement, which continues the U.S. puritanical notion that lingerie is only about sex and therefore belongs to the realm of men.  eFashion Solution, please remove my name from your mailing list, and for those of you interested in erotica that rocks check out Coco de Mer.

Now through Monday, September 20th., 2010 save 30% off everything in stock (including sale items) at Faire Frou Frou when you use the Lucky Magazine promotion code: LUCKY at checkout.  This is a fabulous chance to pick up some the latest, premier, designer lingerie fashions including some of my favorite pieces from Knickers Approved Ari Dein Hotel Collection. (shown: Ari Dein High Waist Knicker & Hotel Boutique Shorts rrp. $258/$182 now $181/$127).

Extra 50% off Clearance @Bare Necessities U.S.

Hurry over to Bare Necessities Labor Day Sale for amazing deals on lingerie, hosiery, swimwear, lounge wear and more.  Some of the great deals include: Cosabella Babydoll $16, P.J. Salvage Tunic $9 and La Perla knickers for as low as $11 .  They also offer free U.S. shipping on all orders of $50 or more.  You must use this link to redeem, the discount is reflected in the item price and the offer ends Tuesday,  September 7th., 2010.  (shown:  SPANX Tight-End Tights rrp. $26, now only $3 -select colors).

Up to 90% Off Designer Swimwear @eDressMe

Summer is coming to an end but it will return again in a few month (sooner if you’re planning a winter holiday down under) so now is the perfect time to get a great deal on swimwear at eDressMe.  You’ll find designer swimsuits and bikninis from Shoshanna at 90% off, L*Space and Hale Bob at up to 50% off and Kathleen Cook at 30% – 40% off. (shown: Bikini Top from Charlotte Ronson for Shoshanna rrp. $92 now only $10).

Swimwear Boutique Opened @Secret Sales Club

The U.K. membership site Secret Sales Club Lingerie & Swimwear Boutique is opened just in time for August Holiday and (today only) they are taking an extra 20% off all orders of £60 or more when you use promo code: HOLIDAY at checkout.   Find designers including: Gianfranco Ferre, Made by Niki, Hanro and more during this fabulous sale.  This offer runs through Tuesday 31st., August.  (shown: Bond-eye Fusion Frill Bandeau Swimsuit rrp. £31, sale price £16, today only w/coupon code £13)

If you aren’t a member and need an invitation, please feel free to drop me a line.  Disclosure: Sending you an invitation is considered a referral link.  If you sign up via my invitation and make a purchase I will receive a small commission for the referral just like other members.  Thx!

Save between 30% and 50% off stunning designer swimwear, ready to wear and accessories from Melissa Odabash.  Almost everything sitewide is on sale but you’ll need to hurry as stock is selling fast.  Already her iconic straw hats have sold out as well as a number of her beach ready kaftans.  (shown: the Natasha Jersey Kaftan -Sold Out).

JimmyJane Little Somethings Sale

Today only pick up a steel, 14k gold or a platinum Little Something vibes at JimmyJane for only $99 – $129 (rrp. $195 – $395) and they are offering $5 flat rate shipping too.

BeCheeky -Weekly Deals

This week BeCheeky is offering 70% off select sleepwear from Odille, Sielei and more as well as taking 90% off select lingerie at their Last Chance Clearance Sale.  You will want to hurry since stock is selling fast. (shown: My Doll Melange Top by Sielei rrp. £28, now only £3).

Nancy Meyer Sale

Nancy Meyer has added more inventory and taken additional markdowns -saving 40% – 70%,  off luxury lingerie and lounge wear from top designers like Pluto, Eres, Fleur of England (Fleur T) and more.  They are also offering  Free U.S. Shipping with purchases of $150 or more ( use promotion code:NMAUGUST at checkout).   Shown:   Pluto’s Cashmere blend Bedtime Story Bette Pj’s rrp. $$323, now $194.

Coupon Code Goodness

For a limited time save up to 45% off My Skins Essential Package, take an extra 20% off purchases of £60 or more this weekend at Valisere,  save 20% off everything in stock when you visit Playful Promises new website and Mary Green is taking 25% off all cotton underwear in stock.   For more deals and details click  HERE to see our coupon section on the right-side of the page.

News Briefs

Illamasqua, my new favorite make-up line and whose tagline is: Make-up for your alter ego, is having a fundraiser for the Sophie Lancaster Foundation which was created to reinforce the message; Stamp Out Prejudice, Hatred and Intolerance Everywhere (S.O.P.H.I.E).  You can help by simply watching the film & spreading the word or buying a S.O.P.H.I.E. eyeliner or wristband with proceeds going to the foundation or make a direct donation.

Petite D+ ladies Becheeky has heard your cries and has answered with some beautiful bras from 2wenty8 with, you guessed it,  bands starting at 28″ backs.   Prices start at only $45.

I just stumbled across the most darling hosiery from U.K. site Last online. They specialize in art and design led shoes and hosiery offering quality products from independent designers (including the to die for Funn and Japan’s Antipast)  that are not stocked anywhere else, providing an alternative to run of the mill brand names.  Because of this they rarely, if ever, have sales on hosiery.  Why mention it then?  Because when I find something that’s worth paying full price for, it’s news.

Bees In My Bonnet

Lately I’ve encountered a lot of interesting opinions on lingerie, luxury lingerie in particular and it’s been as fascinating as it’s been infuriating (one post still clung to the old Color Me Beautiful chart where 75% of all women should wear only four colors of lingerie…Yikes!)  But what I’ve really been struggling with lately is the “Lingerie Attitude”.  Lingerie, like art, is so subjective that trying to decide the value based on the raw material makes no sense.  A canvas, a couple of tubes of oil paint and my puppy and you’ve got quite a mess, the same scenario with Jackson Pollack and you’ve got a masterpiece.  Designer lingerie cost money not based on the raw material but everything that goes into producing it and getting it to market.   I am not a rich woman but I will pay, gladly, for quality and the beauty of lingerie is you can buy last season (on Sale) and nobody will know, unless your S.O. is like “Oh no you didn’t! That Myla London set is so 2008″  and if that’s the case you have a problem far greater than what you are wearing.

Lingerie, for most of us, isn’t going to make you rich,  put food on the table or help the disadvantaged.  It is foolish, frivolous and self-indulgent, it’s also beautiful, fun and a wonderful treat.  So feel free to either stick to the utilitarian notion that it’s there to serve a purpose and no more (work or sex) or you can and have some indulgent fun and wear what makes you look and feel good.  The choice is yours but if you can’t see it in person make sure you know the return policy.

Not only will you save up to 50% off hosiery and vintage inspired lingerie and shapewear, Hepburn & Leigh has now included Free Worldwide Shipping on all orders (no minimum order required).  This is such a great deal that even I’m tempted to pick-up a couple more pieces from this sale.  (shown: Kiss Me Deadly Vargas Corselette rrp. £39, now £22)

Between The Sheets Make Way for Fall Sale

Save up to 40% off cozy loungewear and lovely lingerie at the Between The Sheets Make Way for Fall Sale.  Now that Summer is almost over BTS needs to make room for their Fall/Winter collections making this the best time to pick up comfy loungewear perfect for the warmest part of the summer and into early Fall.  (shown: Midnight Modal Robe rrp $165, now $115).

30% Off Fayreform Bras @Zodee

This week save 30% off select DD+ lingerie from Fayreform at Australian lingerie & swimwear site Zodee. And while you are visiting this site, take a peek at their Clearance Section for savings of up to 90% off women’s lingerie, swimwear and sleepwear.  There are over 1,100 items and with the new search features browsing is now a pleasure.  New members also get $5 off their first order, everybody gets 60 days for refunds & exchanges and reasonable worldwide shipping fees.  (shown: Virtual Dream by Fayreform bra and matching knicker rrp $65/$28, now $45/$20)

Sales Ending Soon:

These are the last few days to save 50% off Lascivious Lingerie.  Sale ends Tuesday 24 August.

Secret Sales Club has Cheeky Beach Swimwear on sale at up to 70% off.  Sale ends Tuesday 24 August. (shown: The Dubai Bikini rrp. £100, now £50)

Last Call markdowns at Apartment C where savings are 50% – 70% off designer lingerie, swimwear and accessories.

This weeks specials at BeCheeky includes 70% off select lingerie from Miss Mandalay (up to G cup), super sexy Jolidon and more.  They have also added more inventory  to the  Last Chance Sale where you’ll  save 90% off products from Ciel-Organic as well as great lingerie and lounge wear.   (shown: My Doll Melange Top by Sielei -available sizes UK12 & UK14, rrp. £28, now only £3).

Save Up To 50% Off Swimwear @Figleaves

During Figleaves Pre-view Sale save up to 50% off brand name swimwear from Aquaclara, Melissa Odabash,  Seafolly and more at both Figleaves U.S. and Figleaves U.K. but you must use these links to access the sale.  (shown: Rasurel Paradisio bandeau swimsuit -must see details- rrp. $139, now $69).

Save Up To 75% Off @Kiki de Montparnasse

Don’t miss your chance to save up to 75% off beautiful designer lingerie from Kiki de Montparnasse.  Shop either online or if you are in New York or Los Angeles visit the boutique, but hurry this sale ends soon.  (shown: Short Nightporter Romper rrp. $495, now $195).

In-Store Sales:

Portland, Oregon – End Of Season Sale @Lille Boutique: Take advantage of 40% – 80% off Nina Ricci, Elle Macpherson, Mimi Holliday, Araks and more during Lille Boutique’s End of Season Sale.  The best deals are in-store but they will be taking markdowns online as well so check back often (the sale page is a wee bit wonky but worth it).   They are located at: 1007 E. Burnside, Portland, OR (tel) 503-232-0333

Los Angeles, California – Seaton Surf Wear & Jill Roberts Blowout Sale:  The Jill Roberts Outlet on Melrose is closing but before they do they’re having one final blowout Saturday, August 21st. , from 9 AM – 2 PM, with savings of up to 90% off past season merchandise.  Where? 8920 Melrose Ave., Los Angeles, CA  (tel) 310-550-1232 (if you don’t know Seaton Surf Wear check them out HERE)

Berlin, Germany – Wundervoll Sale: Mark your calendars on Saturday, August 28th from 12pm – 6pm, for the  Wundervoll Private Sale, where you’ll save 40% – 60% of select luxury lingerie from the 2009/10 collections (see Alison’s review).  Where? The Wundervoll Showroom – Dachgeschoss Linienstrasse 134; U-Bhf. Oranienburger Tor (U6) Berlin, Germany (shown:  The Embassy Set from 2009 -may or maynot be part of the sale)

U.S. sites: Modnique has Dolce & Gabbana underwear for men and women on sale now through Saturday, August 21st., at up to 80% off, with prices starting as low as $29.  (shown: Dolce & Gabbana Intimo Sheer Mesh Slip rrp. $265, now $47).

Rue La La has Cosabella lingerie on sale at up to 55% off now through Thursday, August 19th.

Today and tomorrow Ideeli has shapewear from Body Wrap on sale -up to 60% off.  Tomorrow they’ll have  lingerie from Hanky Panky on sale and Monday, August 23rd., you’ll find lightweight cotton sleepwear from Munki Munki on sale.

Friday, August 20th.,  don’t miss the adorable lingerie from  SpreeGirl on sale at The Sample Sale.

U.K. sites: Currently Brand Alley has Calvin Klein swimwear on sale at up to 60% off.  On Friday find stylish French designed swimwear from Huit and on Sunday DD+ lingerie from Ultimo will also be on sale.

If you aren’t a member and need an invitation, please feel free to drop me a line.  Disclosure: Sending you an invitation is considered a referral link. If you sign up via my invitation and make a purchase I will receive a small commission for the referral just like other members.  Thx!

Select Swimwear & Le Mystere Bras on Sale @Bare Necessities U.S.

Now through Friday, August 20th., Bare Necessities is taking 40% off their best selling Le Mystere Tisha bras (Dream & Lace).  These bras stay on Oprah’s FavoriteThings list for a reason, so if you haven’t tried one yet this is a great time to buy.  Another reason to visit Bare Necessities is their Summer Swimwear Sale, where you’ll find savings between 25% – 60% off brands including Freya, Gottex, Panache and more (DD+ ladies click here).  And lets not forget, they also offer free U.S. shipping on all orders over $50.  (shown: Freya’s Ritual Tankini Top rrp. $88, now $61).

Joanne’s Wardrobe Sale

Now through 30th September stop by Joanna”s Wardrobe Summer Sale where you’ll find great deals on lingerie and hosiery from Kiss Me Deadly, What Katie Did, Playful Promises and more.   If you are looking at the Kiss Me Deadly stock do price compare with Hepburn & Leigh for the best bang for your buck.  You’ll find prices vary by piece so a little shopping around could save you a bob or two.   (shown: Pour Moi Destiny Bra rrp. £20, now £13).

Extra 50% off Clearance @Mary Green

These are the last few days of the Mary Green Clearance Sale.  Hurry over to save an extra 50% off clearance prices for a saving of up to 75% off regular retail prices.  All merchandise is 1st quality but choose carefully as all sales are final.  Offer valid until Thursday, August 19th., 2010.

Find Heidi Klein luxury swimwear,  for women and children, on sale now through Wednesday 18th August at U.K.  membership site vente-privee.  Heidi Klein pieces retail from £100 – £250 so to find prices starting as low as £28 for beach dresses, £25 for bikinis and £64 for tankinis are real deals.  U.S. membership site Beyond the Rack has designer lingerie and loungewear from Arianne on sale at up to 60% off with prices starting as low as $6.   If you aren’t a member and need an invitation, please feel free to drop me a line.  Disclosure: Sending you an invitation it is considered a referral link. If you sign up for said sample sale site and make a purchase I will receive a small commission for the referral just like other members.  (shown: Heidi Klein Salina Maxidress rrp. £275 now £95).

Eberjey Swimwear Sale @Panties Required

Right now Panties Required has (4) Eberjey bikinis on sale at 50% off, with prices starting as low as $45.  Choose from Gisele, Kandy, Isabella and Penelope but hurry quantities are limited.   While you’re there, take a peek at the sales/clearance section for select lingerie and loungewear from  Claire Pettibone, Undrest, Elle Macpherson and more -at up to 50% off.   (shown: Fleur’t Anoushka PJ Set rrp. $123, now $64).

Summer Apparel & Accesories Sale @Tory Burch.Com

Save up to 50% off select apparel and accessories during the Tory Burch Summer Sale.  You’ll find iconic caftans, tunics, beach bags, footwear and more at amazing prices.  (shown: The Manganite Hoodie available XS – Med, rrp $295, now $147).

During Cazar’s Summer Sale you can pick up designer lingerie, for her and him, at savings of up to 70% off.   As an added bonus they have revamped the site making it much easier to see all of the lingerie in English or German and find the best deals.  And there is a lot of lingerie to look through (over 1,100 items) from high end brands including: Simone Perele, Cotton Club, LeJaby and more.  (shown:  Risk by Andres Sarda Balcony Bra rrp £67/$106/80€, now only £20/$32/24€).

Special Offer: 40% off @I. D. Sarrieri

Save 40% off select current lines during the I. D. Sarrieri Summer Sale, you’ll also save up to 60% off past seasons at The Outlet.  The site is in English and Romanian and is very easy to navigate, thought it is helpful to have a currency conversion site opened so you can figure out how much you are spending.  The conversion rate is also pretty favorable at this time and prices include VAT.  (shown:  I.D. Sarrieri silk velvet and silk mousseline bodysuit rrp. 1,133 RON/£223/$348/271€,  now 793 RON/£156/$244/190€).

Save up to 50% @Hepburn & Leigh’s Summer Sale

Right now you can save up to 50% on hosiery and lingerie from Kiss Me Deadly, Charnos, Cervin and more  during Hepburn & Leigh’s Summer Sale.  These are some of the best prices I’ve seen (that includes the overstock found on ebay).  Corselettes starting at £22, select suspender belts are only £10 and tights start at only £2  just a few examples.  As you can imagine stock is selling fast, so hurry for the best selection.  (shown: Kiss Me Deadly Jezebel Cut-out Brief rrp. £18, now £7).

Special Offers & Free Worldwide Shipping @La Magia

La Magia has added new inventory to their Special Offers page where savings are up to 65%.  Now is your chance to pick-up adorable vintage inspired lingerie from designers including: Miss Lala Presents, Elegantly Scant, Karen Millen, Kiss Me Deadly and more.  Stock is always changing so check back often. (shown: Miss La La Presents’ Dancing At The Ritz Frilled Knicker rrp. £29, now £15).

More Inventory Added  To BeCheeky’s Last Chance Sale

More inventory has been added but you still need to hurry to the BeCheeky Last Chance Sale where you’ll  save 90% off .   Like last week stock is extremely limited and selling fast but if you’re quick you’ll be rewarded with deals like the Bien fee pour toi bra -32C (rrp. £57/$89, now  £6/$9), Willow’s Graphic Fusion Tanga -XS  (rrp. £36/$59 now £4/$7) and bikini separates from Seafolly and Moontide.  So what are you waiting for?  (shown: Bien fee pour toi bra).

House of Lounge Super Sexy Summer Sale

If your in New Orleans, Louisiana during the month of August  stop by the House of Lounge and save 25% – 50% on spring and summer lingerie collections from designers like Huit, Marie Jo, Wendy Glez and more.  Sadly the sale is in-store only but you can always give them a call.  HoL is located @ 2044 Magazine St., New Orleans, LA (tel) 504-671-8300 (shown: Maison Close -call for prices)

Take an extra 30% off clearance and get free U.S. shipping -when you use promo code: NMAUG, during the Neiman Marcus 2-day sale.  Find lingerie from Marlies Dekkers, loungewear from Bleu Clair by Clair Pettibone, swimwear from Rosa Cha and so much more.  This sale ends at midnight on Thursday, August 12th., so hurry.  (shown: Marlies Dekkers Cold Cream Halter Bra rrp. $157, sale price $70, extra 30% off $49).

Up to 70% off Designer Swimwear & More @Piperlime

Save 50% – 70% off swimwear and summer apparel at Piperlime and get free U.S. shipping always -no minimum purchase required.  Here you’ll find swimwear from Milly, Tibi and Melissa Odabash and lounge wear from Free People, Splendid, Elle Moss and so much more.  (shown: Marc by Marc Jacobs Bandeau Swimsuit (available from XS – L) rrp. $173, now $69).

Gottex & Gideon Oberson @Brand Alley

Classic sophistication are what Gottex Gold and Gideon Oberson swimwear are all about and now it’s up to 70% off at U.K. membership site Brand Alley with prices starting as low as £38.  (shown: Gottex Maroon Mystic Beauty rrp. £157, now £54).  Disclosure: Sending you an invitation it is considered a referral link. If you sign up for said sample sale site and make a purchase I will receive a small commission for the referral just like other members.

Yellow Tag Clearance @TJ Maxx

If you are anywhere near a TJ Maxx/Marshalls (U.S.) a TK Maxx (U.K.) or a Winner’s (Canada), stop in and check out the Yellow Tag Clearance Sale.   The deals can be fantastic and if your local store has a Runway department you can really make out like a bandit.  At previous sales I’ve purchased Emilio Pucci and Gottex swimsuits for under $20, designer lingerie at under $5 and accessories at giveaway prices.  It’s a mad house but I’m the bargain shark and it’s a shopping frenzy.  (shown: Gottex Iris swimsuit from Marshalls)

Coupons & Contests

Win a trip to London for the Triumph Inspiration Awards, take 15% at Julianne Boutique, take an extra 20% off at Secret Sales Club and 40% off everything at Ascension Secret Clearance Sale.  To see more deals and details click HERE to visit our Coupon Section on the right-hand side of the page.