Blow him away with Bela’s Dead lingerie

If you find yourself underwhelmed by the typical pink-and-lacy variety of lingerie and suspect your partner does too, Bela’s Dead might be just the ticket. Created by an ex-casualwear designer Jo Lynch, Bela’s Dead was born out of Jo’s design to create something darker and more glamorous in the contemporary lingerie scene. Influenced by rock music and the fantasy artwork of Klaus Haapaniemi, Bela’s Dead is sexy, dangerous, and was specifically designed to blow men away. In Jo’s words:

I wanted to keep both boys and girls happy with this lingerie – make the girls feel enigmatic and strong and the boys blown away by the seduction!

Her first collection does just that: all of the pieces are beautiful, and the sparse use of ornate embroidery gives a rich-yet-sophisticated feel to the pieces. The set pictured above features a fox and skull design, and is perhaps even more decadent in white than it is in black. This is proper, grown-up lingerie that doesn’t stray too far towards “mainstream” or “fetish,” staying neatly in the middle to let every woman indulge a little in her darker side. If you want to get started, we recommend the Fox and Skull set pictured above for £152, and the Bambi print is equally lovely. Go on ladies, give him a big surprise!