Advertising with Knickers
Want to dive right in? You can buy an ad here! »
Homepage Sponsorship
Averaging around 9,000 visits a month, the homepage page is the most frequently visited page on our site, and will provide the most visible page sponsorship opportunity. You’ll also get exclusivity on our homepage ads – there are only ever three ad slots available on this page with no rotation, so users will always see your ad.
How to sponsor the homepage
Just visit Click here to buy an ad on the homepage.
Site-Wide Banner Ads
You love all Knickers readers equally, and want them all to visit your site? Try a site-wide sponsorship, where your ad will appear on all of our articles, excluding the homepage. This is a great option for taking advantage of our huge archive of lingerie articles, which still sees an active reader base from search engine traffic and referring websites. If there are more than three ads running, your ad will rotate so that it will show 50% of the time, rather than the normal 10-20% — we will never force you to refresh the page over and over just to see your ad!
Click here to buy a site-wide banner ad
Newsletter and RSS Ads
This option will be available shortly (Jan ’10) – Danae is busy installing a new ad system!
Individual Article Ads
This option is now available! Visit knickersblog.com/ads for prices and details
The entire Knickers archive of over 1,800 articles are available for you to sponsor, allowing you to spend your money where you want it. To get you started, here are our most popular articles at Knickers:
Top 10 Knickers Articles
These are the most frequently visited pages on Knickers, updated in real time. To sponsor a page, just click on a page below and then click the link under “Sponsored By.” A window will pop up and you can choose to place the ad on that article.
Note: visits have only started counting since October 08, so this list will likely change over the months. Bookmark this page to see the latest top ten.
Frequently Asked Questions
Do you have any banner ad design guidelines?
Thank you for asking! As you might image, we like to make sure that any banner running on our site fits in with the image of Knickers. So generally, we ask that:
- You don’t use any animations in your banners
- You don’t show anything that would offend my mom (nipples, etc.!)
- You show off some great-looking lingerie (if we don’t like the lingerie in the ad, we might not run it! Sorry, but we’ve got a reputation to uphold!)
If you’re not sure about a banner, please feel free to just e-mail us at sales@knickersblog.com and we can discuss the ad in more detail. We’re not strict totalitarians, but we are very keen to make sure that your brand and ours are both represented well to our audience.
Do you offer any discounts?
Yes! You will notice in the ad prices that the prices aren’t always nice and tidy — that’s because we’ve automatically applied a discount for anyone who wants to buy ads for longer periods. Ads for three months get a 5% discount, six months gets 10% off, and if you buy an ad for a year you get a 15% discount.
What size banners can I use?
Homepage ads should be 300px wide and 100px tall. All other ads are 300px wide and 250px tall.
How do I place an ad on a specific page?
We will need to create a custom “zone” for any article that you’d like to sponsor — to get started, just e-mail us at sales@knickersblog.com and we’ll set it all up for you!
How do i find individual articles to place an ad on?
First, have a look through our Top 10 Knickers Articles to see which articles are the most widely read across the site. For more articles, try visiting our Browse by Lingerie Personality page and go through the archive of the personality that matches your brand best.
I have a sale that I want to promote – can you accommodate that?
Yes! You can buy an ad that will only show on the Knickers Bargains section using this link. Prices start at less than $40 for a week’s worth of advertising, so you can even promote last-minute sales.
How do I pay?
Payment will be through PayPal, and payment instructions will be sent through once we approve an ad. You’ll be able to see how much you’re paying before you submit the request, and we’ll also send you a summary e-mail with instructions. Once your payment is received, your ad will go live. You’ll also get an automatic reminder once your ad is nearing its expiration, where you’ll have the option to auto-renew.
I tried to buy an ad but my request was rejected – why?
Apart from the obvious rejection reasons including offensive content, unrelated ads, and spam, we might reject your ad as well if we think that your brand isn’t right for Knickers readers. We want to give advertisers the best opportunity to reach our readers, so we might reject a sponsorship if we don’t think the brand is a good match. If you have a particular enquiry about your brand, please just e-mail us and we can discuss the specifics.
